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What is an Underdog Founder?

Underdog Founders have three things in common:

1 - No former exits under their belt.
2 - Little to no experience in the market they're disrupting.
3 - Current metrics suggesting product-market fit.

We feature new CEOs every week on LinkedIn, Substack and Twitter.

It's our contribution to bring startup culture back to grit and innovation.

founders

UF #02 - Alberto

Would you leave Goldman Sachs to build a food waste startup when every investor tells you it’s a bad idea that doesn’t scale?

Without startup, food or logistics experience?Alberto did, and already passed 1M in revenue. Read his full story below.

Read the full story:

Story #2

UF #08 - Anzhelika

With zero fintech experience, Anzhelika set out to build the p2p micro-lending platform that would’ve saved her growing up.

Would you keep pushing when everyone tells you it’ll be too hard and expensive?

Read the full story:

Story #2

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