How I help founders
Get the yes from investors.
Learn how VCs think, avoid common founder mistakes and get more term sheets.
Strategic Positioning and GTM.
Use data to identify your best value proposition and find the right channel for your ICP.
Blow up on social media.
Stay top of mind and 2-3x your impressions in the feed of your ICP.
Get the yes from investors
Client Case Study
Luggit is a tech platform connecting tourists that need a place to leave their luggage with professional drivers, who pick it up and drop it off at any location.
They were growing in their home market, but their pitch didn't show investors why they had a shot at being a global leader.
Until I discovered their 70% partner conversion rate… and the rest was history.
Their growth was coming from contacting property managers that operated +10 Airbnb units. Luggit offered their service for free to the property managers, who had clients asking them about where to leave their luggage all the time.
The guests paid a fee when they used Luggit, it was a win-win at zero cost for the property managers. We dug into it, found out they were converting 70% of all contacted managers, and used this data to raise investor confidence and close the round.
Positioning and Go-to Market
Client Case Study
Handprint is a climate-change tech startup based in Singapore.
When I arrived, the team was trying to start Affiliate Marketing, Paid Ads, Cold Emails, and Enterprise Sales, all at once. It wasn’t working.
I started by proving that our software led to a 16% increase in revenue, using Google Optimize’s A/B testing with a live client.
Then we used the A/B test results to beat cold email industry averages. Reply rates up to 20% allowed us to take the company to 20 demos per month. Only from email, by doing less, but better.
Blow up on social media
Client Case Study
VAST's post impressions grew by 2-3x as soon as they started following our content playbook.
They went from thinking that social media would not work in their industry, to getting prospects asking them for a meeting after seeing their content.
Founder Testimonials
John McCoy
CEO at ProprHome
“I was finally able to have a clear value proposition and explain what we’re building to anyone.”
Ricardo Figueiro
CEO at Luggit
“Joao saw what was missing to close the VCs we were talking to. We fixed it and closed our seed!”
Matt Baida
CEO at VAST
“I thought our industry was too boring for social media content. Now our prospects see what we do and ask for a meeting.”
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